Lume is a boutique athlete management and brand advisory agency built for the next generation of elite talent.

We deliver world-class career outcomes through a highly personalised, strategy-first approach. From player contract negotiation and commercial partnerships to brand building and long-term career planning, we manage every layer of an athlete’s professional journey.

At Lume, personal brand is not an afterthought but our main focus.

We work closely with our athletes to develop clear positioning, strategic content direction, meaningful partnerships, and sustainable commercial growth that extends well beyond their playing career.

What sets us apart is intentional scale. Our curated roster ensures every athlete receives hands-on guidance, proactive communication, and the same elite level of service regardless of profile or stage of career. We operate with a family mindset, long-term thinking and a commitment to doing fewer things, better.

Welcome to Lume.

Ryan Walker
Founder & Accredited Agent