You're an elite athlete on the field. Now it's time to build an elite brand off it.
A private space for athletes to build a brand you're proud of.
An application-only space for any athlete, from any code, anywhere in the world.
See what's insideFor athletes who want to build their brand off the field.
Who it IS for
- You want to build your brand on your terms and proactively, not wait to be found.
- You want to learn from genuine experts doing this for a living.
- You've decided to take your brand seriously.
This is not a course.
There are companies charging athletes thousands of dollars for a generic personal branding course. The kind you could probably build yourself on Claude in an afternoon. Lume Room is not that.
What you get instead: people with real experience inside professional sport who have actually done this. Content ideas that are proven and qualified with marketing professionals. And a community of athletes who are genuinely doing the work, not just watching from the sidelines.
Three things that actually help.
Features built around what athletes actually asked for, from our own research.
Plus, you also get
Huddle Sessions
A private inbox where you can send in content ideas, questions, or anything you're working on. Get direct feedback in real time.
Group content shoots
Professional content shoots with other athletes, for a fraction of the price of a solo shoot.
Tools and resources
A content calendar, planning tools and brand strategy help. Built for athletes.
Athletes helping athletes
Ask, share and compare in a supportive environment with other athletes in your position.
Member discounts
Member-only discounts from brands and services in our network.
Monthly 1:1 session Premium Only
A one-to-one session with the Founder every month to build your brand.
The experts
Inside Lume Room
From the athletes
Shhh 🤫 .....
We don't show just anyone what's inside.
What happens in Lume Room stays in Lume Room. But if you're genuinely curious, book a 15-minute tour and we'll walk you through everything. No pitch, no pressure, just a look behind the curtain.
Get a tour15 minutes · No obligation · We will show you everything
Choose your way in
Level Up
Most athletes start here- Expert 'How To' sessions
- Weekly content ideas
- Brand opportunities
- Fortnightly online huddle sessions
- Group content shoots
- Private member catch-ups
- Content calendar and planning tools
- Member discounts
Premium
Capped at 10 athletes- Everything in Level Up
- Monthly 1:1 with us
- First look at product gifting opportunities
- 1 x individual professional content shoot per year
What you can get for $11 per week
How to get in
- 1
Book a call or simply apply
Jump on a quick intro call, or send through a short application.
- 2
Get accepted
If it's a fit, you'll know within 24 hours, or straight away on our intro call.
- 3
You're in
Pick your membership and your invite lands in your inbox.
Apply
Send through your application and we'll get back to you within 24 hours.
Rather talk first? Let's chat and we'll see if it aligns with your goals.
Here's the athlete reality nobody warned you about.
You don't need another course. You need people who've actually done this, ideas you can use this week, and honest feedback on what's working.
What do I even post?
You started because everyone said you had to. Then you sat there staring at a blank screen.
The idea from Tuesday is gone by Thursday.
Training, travel and recovery win every time. Consistency never stood a chance.
I want deals that actually fit me.
Not whoever sends the first free box of protein powder. And not by losing who you are to get them.
Whether athletes like it or not, their brand is a business.
You're expected to build one, but nobody hands you the tools to do it. And most of the support out there costs too much.
Lume Room is our way of fixing that. Real help at a price athletes can afford, inside a community of supportive athletes all working towards the same thing. A brand they're proud of.
I can't promise you'll go viral. I can promise you'll be better placed than when you started.
Ryan WalkerFounder, Lume Sports Management
Background in talent management, career development and community building.
Schedule a Chat with MeAnything we missed?
Who is Lume Room for?
Professional athletes from any sporting code, any gender, anywhere in Australia, who want to build their brand off the field.
Is my brand worth anything without a big audience?
Yes. Brands pay for identity and credibility, not just reach. A nurse who plays netball is more interesting to the right partner than a big number with nothing behind it.
How much time does it take?
As much as you want to give it. Most members post into Huddle Sessions a few times a week and share content or questions whenever they come up. It's built around training and game day, not on top of it.
Where does it all happen?
Inside a private group on Skool. The discussion board, resources and the Huddle Sessions inbox all live there. It works on your phone.
What does Premium add?
Everything in Level Up, plus a monthly 45 minute 1:1 with the Founder, first look at product gifting opportunities, and one individual content capture shoot per year. Premium is capped at 10 athletes so the 1:1 time stays real.
Can I cancel?
Monthly memberships can be cancelled any time and you keep access until the end of the month you've paid for. Yearly memberships run for the full 12 months.
Do I need to be a Lume client?
No. Lume Room is open to any professional athlete. You don't need to be managed by Lume, and joining doesn't make you a client.
Is what I share in there private?
Yes. Lume Room is a private, members-only group. What's shared in there stays in there, and nothing of yours is posted publicly without your say so.
How is this connected to Lume Sports Management?
Lume Room is run by Lume Sports Management, and Lume Clients are members too. Joining is not a management agreement and there's no obligation either way. If you already have a manager, you're welcome here.